Rotary Lights began in 1995 with the mission of "feeding the hungry" in the Coulee Region. Food collected in the park and under the Rotary Lights umbrella organizations is distributed to twelve are food pantries. Since it's inception, Rotary Lights has collected in excess of 2.8 million food items. It is supported by nine area Rotary Clubs, over 110 other non-profit organizations, and a tally of volunteers that exceed 3,000 per year. It is a unique and total community effort.