While the real prize is bragging rights and doing good for the community, the winner(s) of Appleton's NEW Top Dog contest also gets to take home some pretty awesome prizes.



We're especially excited that Appleton's NEW Top Dog 2022 will be featured on a specially blended springtime brew created by brew masters from the Appleton Beer Factory — and the owner of the furry winner will get to help!


The dog with the most votes will be crowned Appleton's NEW Top Dog 2022, be featured on the specialty NEW Top Dog brew, and win more than $1000 worth of prizes.

• Help pick the style of the Appleton Beer Factory's NEW Top Dog 2022 specialty beer, customize the specific recipe, be there on brew day, and name the beer after your dog (subject to brewery approval)
• $500 Fleet Farm gift card
• A five-night stay at Wags and Whiskers Pet Resort
• A $150 Doggie Paddle package with Doggie Paddle
• A professional grooming session with Wags and Whiskers
• A wellness visit with Appanasha Pet Clinic in Menasha
• 30-minute pet photography session including print  with Debra Lake Photography
• Beer for a year provided by Appleton Beer Factory
• Automatic entry into the Championship Round

The dog with the second-highest number of votes will be featured on the back label of the specialty beer and win an additional $500 in prizes.

• $250 Fleet Farm gift card
• A wellness visit with CountrySide Veterinary Services
• A professional grooming session by Lisa's Little Paws
• A $50 Paddle with a Partner Swim with Doggie Paddle
• Doggy Gift Basket and gift card provided by Simply Smith, LLC
• 30-minute pet photography session including print  with Debra Lake Photography
• Beer for a year provided by Appleton Beer Factory
• Automatic entry into the Championship Round

The dog with the third-highest number of votes will also be featured on the back label of the special NEW Top Dog 2022 brew and lap up more than $350 in prizes:

• $100 Fleet Farm gift card
• A $50 Paddle with a Partner Swim with Doggie Paddle
• A professional grooming session with Pet Supplies Plus
• Doggy Gift Basket and gift card provided by Simply Smith, LLC
• 30-minute pet photography session including print  with Debra Lake Photography
• Beer for a year provided by Appleton Beer Factory
• Automatic entry into the Championship Round

The dogs who receive 4th through 10th place will also be featured on the back label of the special NEW Top Dog 2022 beer can and lick their chops each with $250 in prizes:

• $50 Fleet Farm gift card
• A $50 Paddle with a Partner Swim with Doggie Paddle
• Beer for a year provided by Appleton Beer Factory
• Automatic entry into the Championship Round
• Gift basket provided by Saving Paws Animal Rescue Inc.

Please visit all of our tremendous partners listed below. They care as much about kids and animals in Northeast Wisconsin as we do, and this event would not be possible without their support.

*Prizes are subject to change. Winning dogs may also be asked to do media interviews and attend promotional events during 2022.