While the real prize is bragging rights and doing good for the community, the winners of Oshkosh's NEW Top Dog contest also gets to take home some pretty awesome prizes.

We're especially excited that Oshkosh's NEW Top Dog 2026 will be featured on a beer created by brewmasters from Fifth Ward Brewery — and the owner of the furry winner will get to help name it!

Check out the full list of prizes below*


The dog with the most votes across all 5 contests will be crowned the NEW Top Dog 2026 Grand Champion and will win an special prize package. This package is unique and will replace the 1st place individual contest package (outlined below). The Grand Champion prize page consists of:

• Grand Champion Top Dog trophy
• Special "Grand Champion" designation on the beer label.
• Beer for a year from contest brewery.
• 30-minute pet photography session with Deb Lake Photography and large print.
• Momentum Carnivore Nutrition Treat package.
• 4 swims per month for a year from The Doggie Paddle.
• 2 Tickets to Majesty - A Tribute to Queen (Friday, March 13th at the Oshkosh Arena)
• $100 Gift Card to See Spot Run on 21
• Greene's Pour House Gift Card
• Gift Card for a free BarkBox.
• 4 Tickets to Mutts Gone Nuts at The Grand Oshkosh (Saturday, May 16th)
• Large 15.5 oz candle from Wicks Fur Change
• Doggy Dupa Dog Leash
• Custom Dog Tag 

The dog with the most votes in this specific contest will be crowned NEW Top Dog 2026, be featured on the specialty NEW Top Dog brew, and win prizes as listed below.

• Help pick the style of the Fifth Ward Brewery's NEW Top Dog 2026 specialty beer and name the beer after your dog (subject to brewery approval)
• Top Dog trophy
• Beer for a year from contest brewery.
• 30-minute pet photography session including print with Deb Lake Photography.
• Momentum Carnivore Nutrition Treat package.
• $50 swim voucher from The Doggie Paddle.
• Greene's Pour House Gift Card
• Doggy Dupa Dog Leash
• Large 15.5 oz candle from Wicks Fur Change
• Custom Dog Tag 

The dogs finishing in 2nd & 3rd place will be featured on the back label of the specialty beer and win additional prizes as listed below.

• Beer for a year provided by Fifth Ward Brewery
• 30-minute pet photography session including print with Debra Lake Photography
• Momentum Carnivore Nutrition Treat package.
• $50 swim voucher from The Doggie Paddle
• Greene's Pour House Gift Card
• Doggy Dupa Dog Leash
• Large 15.5 oz candle from Wicks Fur Change
• Custom Dog Tag

The dogs who finish 4th through 10th place will also be featured on the back label of the special NEW Top Dog 2026 beer can and win additional prizes as listed below:

• Beer for a year provided by Fifth Ward Brewery
• $50 voucher from The Doggie Paddle
• Custom Dog Tag

Please visit all of our tremendous partners listed below. They care as much about kids and animals in Northeast Wisconsin as we do, and this event would not be possible without their support.

*Prizes are subject to change. Winning dogs may also be asked to do media interviews and attend promotional events thru 2026.