Your Pet's Story or Bio
Icon the Great – Why is he great?

Because Icon isn’t just a dog—he’s a beacon of hope, love, and possibility. As PAALS’ Program Dog, Icon represents everything we stand for. He’s not only an ambassador for our mission, but a living example of how assistance dogs can transform lives. Trained in all 70 cues PAALS teaches, Icon performs advanced tasks that show the world how our dogs empower individuals with disabilities to live more independent, joyful lives.

But Icon’s greatness goes far beyond his skills. He’s touched thousands of hearts with his gentle spirit, unwavering loyalty, and boundless affection—leaving behind trails of dog hair and kisses wherever he goes. Whether he’s educating the public or comforting a stranger, Icon brings warmth and inspiration to everyone he meets.

A dog this extraordinary deserves a tribute just as special. And what better way to honor him than to see his face on a beer can—raising a toast to the incredible work he’s done and the lives he continues to change.

Here’s to Icon. Vote for Icon. Let’s celebrate the heart behind the hero.