Michelle Prudenzano

I fell in love with Roger the first time I saw him! He reminded me of my late dog Pearl. I think Roger is the bomb! How could you not want that face adorning cans everywhere?

Ziggy Roger’s Best Friend

This is Ziggy. I am Roger’s best friend. We like to wrestle and sniff each other’s butts. We both like Velociraptors, John Stamos, and karate in the basement. I hope his name is on a beer can, cause we like that too. love, Ziggy

Roger That

To all the pawsome pups and purrfect pals in the running — you’re all top dogs and cool cats! May the best floof win, and may your treats be endless and your naps uninterrupted. Cheers to rescue love, wagging tails, and beer with your face on it!

Jackson Browne-Dog (last year's winner)

Last year, I was honored to win the NCAL Beer Label Contest — and it was paws-down one of my proudest moments! This year, I wanted to pay it forward the way the 2023 winners did for us. (Great tradition!) Because every dog in this contest is a star — and every paw, wag, and nose boop helps NCAL do even more good for pets and people. Good luck to this year’s contestants! You’re all winners in my book.