Help & Support
Increase Community Involvement with a Wine or Beer Label Fundraising Contest
8/4/2021


While a featured month in a wall or desk calendar has proven to be a sought-after prize, another type of prize is quickly rising in popularity: "Rescue Brew" contests where winners featured on wine, beer, or other beverage labels.

Bringing a local winery or brewery on board to create a specific beverage in honor of the winner can make winning the top spot even more special.  It's also an excellent way to increase community involvement while extending your fundraising outreach (win-win).

More importantly, this type of fundraiser isn't constrained by printing deadlines  (unlike calendar contests) and can be held any time of the year.

What started out as a handful of beer/wine label contests each year has grown to 38 launched so far in 2021.

Bonus Fundraising: Hold an in-person label debut party or gala for additional fundraising dollars.

NEW: View their 2021 contest here!

Over $72,000 raised in 2020

Charleston Animal Society was brand new to GoGo Photo Contest in 2020, although their contest administrator had used us in the past for other successful fundraisers. One winning dog and one winning cat had their image appear on the new release of the 2020 Rescue Brew beer, a limited small batch production by Palmetto Brewing Company in Charleston, South Carolina.

Here's an example of their prizes for 2020:

The Grand Prize winning Spokesdog and the Grand Prize winning Spokescat will have their entry image and pet's name featured on the labels for the 2020 Palmetto Brewing Company Rescue Brew beer. The Rescue Brew beer is a limited small batch production by Palmetto Brewing Company in Charleston, South Carolina. The Grand Prize winners will each receive one case of 2020 Palmetto Brewing Company Rescue Brew beer, in addition to the finalist prizes. Each case of beer is valued at $48.

The Grand Prize winning Spokesdog and the Grand Prize winning Spokescat will be selected by the celebrity judges from the top three finalist dog entries and top three finalist cat entries receiving the most votes in the online photo contest.

The top three dog entrants and the top three cat entrants receiving the most votes will be the contest finalists. Each contest finalist will receive a $100 gift certificate from the Charleston Animal Society pet supply store redeemable at Charleston Animal Society, 2455 Remount Road, North Charleston, South Carolina, 29406. Each gift certificate has a $100 value.

2020 Rescue Brew Spokesdog & Spokescat in the news


NEW: View their 2021 contest here!

Over $48,000 raised

Since 2014, Pet Alliance Orlando has joined us for an annual donate-to-vote wine label contest, where the top winners are featured on a wine label for the My Best Friend wine produced by Quantum Leap Winery in Orlando, Florida.

Here's an example of their prizes for 2020:

Grand Prize (2)
The Grand Prize winners will be the top vote recipients in each category. The Grand Prize winners will have their pet’s image, name and short story featured on the wine label for the 2020 My Best Friend wine produced by Quantum Leap Winery in Orlando, Florida. The Grand Prize winners will also receive a case (12 bottles) of the 2020 My Best Friend wine produced by Quantum Leap Winery valued at $216, a $100 gift certificate for use at Pet Alliance of Greater Orlando shelters or clinics and a feature in the Pet Alliance Wags and Whiskers Newsletter.

Runners Up (8)
The 2nd – 5th place entrants in each category based on votes will each receive a case of wine featuring their pet’s photo from Quantum Leap Winery valued at $216, a $50 gift certificate for use at Pet Alliance of Greater Orlando shelters or clinics and a photo in the Pet Alliance Wags and Whiskers Newsletter.


Over $61,000 raised

Ten Lives Club had previously joined us for a couple smaller contests, but their fundraising really took off when they debuted their "Resurgence to the Rescue" beer label contest, in partnership with Resurgence Brewing Company. One dog and one cat won the opportunity to be featured on Resurgence’s new summer brew can and was named Buffalo’s Top Dog & Coolest Cat. All proceeds from the contest benefited the City of Buffalo Animal Shelter pets and Ten Lives Club rescue cats. The winners of the photo contest were also invited to the “Resurgence to the Rescue” pet-friendly party on Aug. 1 to celebrate the special can release and raise crucial funds for homeless animals. 

Here's an example of their prizes:

Two (2) Grand Prize Winners

One dog with the most votes will be named Buffalo's Top Dog and one cat with the most votes will be named Buffalo's Coolest Cat and be featured on a Resurgence beer can: 

The two winners will receive a complimentary photo shoot with Tailor Mayde Photography:

  • Winners must be able to travel with pet to photographer's studio during a set date and time to be named the winner. 
  • Winners will be invited to a special "Resurgence to the Rescue" event on Sunday, Aug. 1 where they will be celebrated and the special can will be released!
Dog 1st Place
  • Resurgence Brewing Company Gift Certificate
Cat 1st place
  • Clyde's Feed & Animal Center Gift Certificate 
Dog 2nd place
  • Resurgence Brewing Company Gift Certificate 
Cat 2nd place
  • Clyde's Feed & Animal Center Gift Certificate 

Over $16,000 raised

For the past three years, Foothills Kiwanis has held a donate-to-vote contest with the winning dog prominently featured on the front label of a special beer brewed by Upslope Brewing Company in Boulder, CO. The dog owner has the opportunity to select the beer and name it (subject to brewery approval).

Here's an example of their prizes for 2019:

Top Dog -- First Place:

The dog with the most votes will be crowned the "Coolest Dog on the Front Range" for 2019.

The winning dog will be prominently featured on the front label of a special beer brewed by Upslope Brewing Company in Boulder. (How cool is that?!) The dog owner will have the opportunity to select the beer and name it (subject to brewery approval).

The winning dog will be professionally photographed and featured on the Kiwanis website and Facebook page, and other partner websites.

The top dog winner may be asked to attend promotional events and be available for interviews by the news media.

Second Place:

The dog with the second highest number of votes will be deemed the "Second Coolest Dog on the Front Range" for 2019.

The second-place dog will be professionally photographed and featured on the Kiwanis website and Facebook page, and other partner websites.

The second-place dog's professional photo will be featured on the back label of the special brew.

If the first-place dog is unable or unwilling to fulfill all the roles and responsibilities of being the Coolest Dog on the Front Range, the second-place dog will assume that title and receive all the benefits described above.

Third Place:

The dog with the third highest number of votes will be deemed the "Third Coolest Dog on the Front Range" for 2019.

The third-place dog will be professionally photographed and featured on the Kiwanis website and Facebook page, and other partner websites.

The third-place dog's professional photo will be featured on the back label of the special brew.

Fourth through Seventh place:
The dogs with the fourth through seventh highest number of votes will be deemed "cool dogs" and will be featured on the back label of the special brew in a smaller photo submitted to the contest.


Over $79,000 raised

In 2017 and 2018, Humane Society Silicon Valley joined us for their Tails & Ales Photo Contest, which tied into their annual Tails & Ales in-person event. The winners in each animal category became local celebrities, featured on marketing materials as the Tails & Ales ambassadors.

Here's an example of their prizes:

WINNING PHOTO SELECTIONS
The winners from each category; Dog, Cat and Rabbit or Pocket Pet will become our brand ambassadors for next year’s Tails & Ales contest and event. Their images will be rendered in graphic design and featured on 2019 Tails & Ales marketing materials!