Help & Support
Beyond Calendars: Hosting a Wine or Beer Label Fundraising Contest
8/10/2020


While a featured month in a wall or desk calendar has proven to be a sought-after prize, another type of prize is rising in popularity: Winners featured on wine, beer, or other beverage labels.

Bringing a local winery or brewery on board to create a specific beverage in honor of the winner can make winning the top spot even more special.  

Charleston Animal Society was brand new to GoGo Photo Contest in 2020, although their contest administrator had used us in the past for other successful fundraisers. One winning dog and one winning cat had their image appear on the new release of the 2020 Rescue Brew beer, a limited small batch production by Palmetto Brewing Company in Charleston, South Carolina.

Here's an example of their prizes for 2020:

The Grand Prize winning Spokesdog and the Grand Prize winning Spokescat will have their entry image and pet's name featured on the labels for the 2020 Palmetto Brewing Company Rescue Brew beer. The Rescue Brew beer is a limited small batch production by Palmetto Brewing Company in Charleston, South Carolina. The Grand Prize winners will each receive one case of 2020 Palmetto Brewing Company Rescue Brew beer, in addition to the finalist prizes. Each case of beer is valued at $48.

The Grand Prize winning Spokesdog and the Grand Prize winning Spokescat will be selected by the celebrity judges from the top three finalist dog entries and top three finalist cat entries receiving the most votes in the online photo contest.

The top three dog entrants and the top three cat entrants receiving the most votes will be the contest finalists. Each contest finalist will receive a $100 gift certificate from the Charleston Animal Society pet supply store redeemable at Charleston Animal Society, 2455 Remount Road, North Charleston, South Carolina, 29406. Each gift certificate has a $100 value.

2020 Rescue Brew Spokesdog & Spokescat in the news


Since 2014, Pet Alliance Orlando has joined us for an annual donate-to-vote wine label contest, where the top winners are featured on a wine label for the My Best Friend wine produced by Quantum Leap Winery in Orlando, Florida.

Here's an example of their prizes for 2020:

Grand Prize (2)
The Grand Prize winners will be the top vote recipients in each category. The Grand Prize winners will have their pet’s image, name and short story featured on the wine label for the 2020 My Best Friend wine produced by Quantum Leap Winery in Orlando, Florida. The Grand Prize winners will also receive a case (12 bottles) of the 2020 My Best Friend wine produced by Quantum Leap Winery valued at $216, a $100 gift certificate for use at Pet Alliance of Greater Orlando shelters or clinics and a feature in the Pet Alliance Wags and Whiskers Newsletter.

Runners Up (8)
The 2nd – 5th place entrants in each category based on votes will each receive a case of wine featuring their pet’s photo from Quantum Leap Winery valued at $216, a $50 gift certificate for use at Pet Alliance of Greater Orlando shelters or clinics and a photo in the Pet Alliance Wags and Whiskers Newsletter.


For the past two years, Foothills Kiwanis has held a donate-to-vote contest with the winning dog prominently featured on the front label of a special beer brewed by Upslope Brewing Company in Boulder, CO. The dog owner has the opportunity to select the beer and name it (subject to brewery approval).

Here's an example of their prizes for 2019:

Top Dog -- First Place:

The dog with the most votes will be crowned the "Coolest Dog on the Front Range" for 2019.

The winning dog will be prominently featured on the front label of a special beer brewed by Upslope Brewing Company in Boulder. (How cool is that?!) The dog owner will have the opportunity to select the beer and name it (subject to brewery approval).

The winning dog will be professionally photographed and featured on the Kiwanis website and Facebook page, and other partner websites.

The top dog winner may be asked to attend promotional events and be available for interviews by the news media.

Second Place:

The dog with the second highest number of votes will be deemed the "Second Coolest Dog on the Front Range" for 2019.

The second-place dog will be professionally photographed and featured on the Kiwanis website and Facebook page, and other partner websites.

The second-place dog's professional photo will be featured on the back label of the special brew.

If the first-place dog is unable or unwilling to fulfill all the roles and responsibilities of being the Coolest Dog on the Front Range, the second-place dog will assume that title and receive all the benefits described above.

Third Place:

The dog with the third highest number of votes will be deemed the "Third Coolest Dog on the Front Range" for 2019.

The third-place dog will be professionally photographed and featured on the Kiwanis website and Facebook page, and other partner websites.

The third-place dog's professional photo will be featured on the back label of the special brew.

Fourth through Seventh place:
The dogs with the fourth through seventh highest number of votes will be deemed "cool dogs" and will be featured on the back label of the special brew in a smaller photo submitted to the contest.


In 2017 and 2018, Humane Society Silicon Valley joined us for their Tails & Ales Photo Contest, which tied into their annual Tails & Ales in-person event. The winners in each animal category became local celebrities, featured on marketing materials as the Tails & Ales ambassadors.

Here's an example of their prizes:

WINNING PHOTO SELECTIONS
The winners from each category; Dog, Cat and Rabbit or Pocket Pet will become our brand ambassadors for next year’s Tails & Ales contest and event. Their images will be rendered in graphic design and featured on 2019 Tails & Ales marketing materials!