Prizes | Official Rules

The search is on! Nominate your dog as the 2024 Bark Brew Spokesdog. The winning dog's image, name, and bio will be featured on a can of amazing Bark Brew beer. Bark Brew is a limited small batch release by Columbia Craft Brewing Company in Columbia, South Carolina. The dog who receives the most votes - the winning Spokesdog - will also win other fabulous prizes. And it's all for a great cause - to help Palmetto Animal Assisted Life Services (PAALS) provide service dogs for people with disabilities.



July 18th - August 31st
Submit a favorite photo of your dog and a minimum $10 donation, and, in your dog's words, tell us why he or she would make the perfect Spokesdog for Columbia Craft Brewing Company - and dogs everywhere. Your $10 donation gives your dog 10 votes right off the bat. If you'd like to donate more, that's fine too; each dollar you donate equals another vote.


July 18th - August 31st
Vote for your dog - and for your friends' dogs, or any dogs that seem cool - during that same period. Each vote cast is just a $1 donation to PAALS. Share your dog's entry with everyone on your social media pages to boost your dog's chances of winning. Have fun browsing the contestants each week with your friends, co-workers, kids, and grandkids.


At the end of the month-long contest, the top vote-getting dog wins a fabulous prize package including their image, name, and bio on Columbia Craft Brewing Company's 2024 Bark Brew beer can; a professional photo shoot and an 11x14 canvas print of their soon-to-be-famous Bark Brew image from professional photographer Rob Wilson; two free tickets to our Paaloween event; a gift certificate for canine products from Mill Creek Pet Foods; and a case of Bark Brew beer from Columbia Craft Brewing Company. The second-place finalist will receive a $100 gift card from Little Barks Boutique, and the third-place finalist will win a gift certificate for $75 from Happy Pets Salon and Spaw. The winning Spokesdog and the two finalists will also be recognized at a special late fall event at Columbia Craft Brewing Company on the day the brewery cans the beer. 


This celebration of dogs everywhere is sponsored by PAALS along with dog-loving Columbia, South Carolina-based businesses. This year, our sponsors include Cvets, Cool Care, Rob Wilson Photography, Drip, The Baked Bear, Mill Creek Pet Food Center, the Mast General Store, Groucho's Deli, Sunrise Artisan Bath and Body, All Good Books, the Oops Store, Zoomin Groomin, the South Carolina State Museum, Happy Pets Salon and Spa, the Soda City Bottle Rockets, and Columbia Craft! If your business would like information on becoming a sponsor, contact the PAALS marketing coordinator at mpowell@paals.org.

Thank you for participating, and good luck!