Ales & Tails Beer Label Contest

Get ready to raise a glass to pets in need! We're excited to announce our Ales & Tails Beer Label contest, a joint effort between The Brewing Projekt and Eau Claire Community Humane Association (ECCHA).

Now is the chance to show off your pet’s true star power by submitting a photo showcasing their personality. Whether they are regal, goofy, or just plain cute – we want to see them all! The winner will be featured on a limited-edition craft beer label with our friends at the Brewing Projekt —all while supporting homeless animals at ECCHA and in our community.

Your pet does NOT have to be an alumni of ECCHA to enter – but if they are, you automatically get an additional 5 votes added to their final score! Simply mention that your pet is an alumni in their bio and our staff will add them after verifying.

Entering is simple: just submit your favorite photo of your pet along with a short description of what makes them special. Then, rally your friends! The community will vote for the top dog (or cat, or bunny—we love them all!) to crown the winner of the Inaugural contest. The winner will be featured on an exclusive beer can released this fall, with proceeds benefiting the lifesaving work of ECCHA. The top 3 pets with the most votes will win gift cards and prize baskets!

Pet didn’t place in the top 3? That’s OK! ECCHA & Brewing Projekt Staff will choose their collective favorite in the WILDCARD category to win an ECCHA merch and Brewing Projekt Merch item of their choice!

Plus – mark your calendars for the official release party on October 10 in the Brewing Projekt Taproom! Be the first to try the brand-new brew, meet adoptable pets, win raffle prizes, and learn about ECCHA operations. And get excited for our special guest - Midwest Tattoo will be offering flash tattoos as yet another way to support the shelter! This is also where our WILDCARD winner will be announced, and absolutely ANYONE can win; you do not want to miss it!

Prizes

1^st place -

Animal appears on beer label for 1 year (or until batch is sold out) + Projekt Gift Card + framed beer label for display

2^nd place -

ECCHA X Brewing Projekt prize basket w/ Brewing Projekt Gift Card

3^rd place -

ECCHA prize basket + Brewing Projekt Gift Card

Wildcard -

Brewing Projekt & ECCHA Merch item

Rules

This contest is open to any animal, they do not have to be an alumni of ECCHA. This includes: dogs, cats, birds, rabbits and critters. Your entry/pet can be from your past (deceased) or present, so long as you have a quality photo that shows all their cuteness.

Age Requirement: You must be 18+ years of age to participate - this includes both entering the contest and fundraising.

Contest Timing: The contest opens at 8:00 AM (Central Time) on Tuesday, July 15, 2025 and voting begins at 8:00 AM (Central Time) on Friday, August 8, 2025. The contest closes at midnight (11:59:59 PM Central Time) on Saturday, September 6, 2025. All fundraising must occur within these dates.

Winner Announcement: The winners will be announced on the ECCHA and Brewing Projekt’s Facebook pages 1-2 days after the contest closes. The first place winner will also be contacted directly by the ECCHA to arrange for photo submissions (in addition to the photo already submitted to give the designer options).

Fundraising Verification: Winners will be determined based on the number of points raised by their entry. All donations must be made online and directly to your contest entry to be counted towards your fundraising total. All donations to the photo contest are final. To join the contest, you must create an entry on the contest website.

Tiebreaker: In the case of a tie, those contestants will be entered into a random drawing, performed under the supervision of ECCHA and The Brewing Projekt.

Entry Disqualification: ECCHA reserves the right to disqualify an entry based on objectionable content or depiction of the animal or persons in a photo.

Content Usage Agreement: By agreeing to the waiver when you enter the contest, you acknowledge and give permission to ECCHAA and The Brewing Projekt to use the name, story, and photo of the animal entered in future publications, promotions, and materials.

Image and Name Requirements for Winners

Photo Rights: Winners must own the rights to the photos they provide (photos taken by professional photographers that have not given written permission are not eligible).

Policy Compliance: No images in conflict with ECCHA policies or procedures can be accepted, e.g. no animals can appear to be in distress. If a photo is deemed ineligible, the winning contestant will have five days to submit new photos. If a usable photo cannot be produced, the label will go to the next eligible contestant.

Thanks for helping us raise

$22,050

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Eau Claire Community Humane Association
3900 Old Town Hall Road
Eau Claire, WI 54701
eccha.org

Ales & Tails Beer Label Contest

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