Contest Starts 8/14/2024 at 10:00:00 AM Eastern Time

Happy T’ales Beer Label Contest

One lucky pet will be featured on the label!

Entering is easy.

  • Find a great picture of your pet.
  • Entry is $10 per pet, votes are $1 each. (Minimum is $5.)
  • The pet with the most votes wins!
  • See Rules page for complete details.


Our winner will appear on a specially designed label for Brown's 417 Light Lager. Here are our past winners:

What’s the best type of photo?
  • Send us an adorable pic that shows your pet's personality. Make sure it's good and clear. The label will be designed around the winning pet’s face, but it may be graphically modified in some way. A great photo is the way to win votes from folks who don't even know your pet.

NEW! Bonus Vote Promotions
Throughout the contest, we will hold several flash voting promos. During these times, which will be announced at the top of this page and in Facebook posts, the votes you purchase will be DOUBLED!


  • The winning pet's family will receive two Honorary Committee tickets to Oktopurrfest, including our VIP Yappy Hour, on October 12 at Brown's Revolution Hall.
  • We will shoot a video featuring the winning pet to be shown at Oktopurrfest as part of the celebration! (If the pet is not available for filming, we will use your provided video and photos.)
  • The first and second runners-up will also receive two Honorary Committee tickets for Oktopurrfest.

2023 Winner - Beary

Get the Beer
Limited edition four-packs of Brown's 417 Light Lager can be ordered in advance and will be available at our Oktopurrfest celebration on Thursday, October 12 at Brown's Revolution Hall and for pickup at MHHS.

Place Your Beer Order

Raised $0
Goal $32,000
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Mohawk Hudson Humane Society
3 Oakland Ave
Menands, NY 12204
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