One lucky pet will be featured on the label!
Entering is easy.
- Find a great picture of your pet.
- Entry is $10 per pet, votes are $1 each. (Minimum is $5.)
- The pet with the most votes wins!
- See Rules page for complete details.
Our winner will appear on a specially designed label for Brown's Best Friends Lager. Here are our past winners.
What’s the best type of photo?
- Send us a pic that shows your pet's personality. It should be sharp and clear. The label will be designed around the photo, but it may be graphically modified in some way. An adorable photo is the way to win hearts and votes for your pet.
Bonus Vote Promotions
We will hold one or more flash voting promos. During these times, which will be announced at the top of this page and in Facebook posts, the votes you purchase will be DOUBLED!
Prizes
- The winning pet's family will receive two Honorary Committee tickets to Oktopurrfest, including our VIP Yappy Hour, on October 12 at Brown's Revolution Hall. Winners will also receive custom coasters and a small, hand-painted portrait from a photo of your choosing.
- We will shoot a video featuring the winning pet to be shown at Oktopurrfest as part of the celebration! (If the pet is not available for filming, we will use your provided video and photos.)
- The first and second runners-up will also receive two tickets for Oktopurrfest and a small, hand-painted portrait.
2023 Winner - Beary
Get the Beer
Limited edition four-packs of Brown's Best Friends Lager can be ordered in advance and will be available at our Oktopurrfest celebration on Thursday, October 10 at Brown's Revolution Hall and for pickup at MHHS.
Place Your Beer Order
Rules
2024 Happy T’ales Beer Label Contest
10:00:00 AM (Eastern Time) on Wednesday, August 14, 2024 - 9:00:00 PM (Eastern Time) on Wednesday, August 28, 2024
Contest Entry
- The minimum donation for submitting an entry for the Mohawk Hudson Humane Society’s Happy T’ales Beer Label Contest in conjunction with Brown’s Brewing Company is $10 per entry.
- Entries must be accompanied by a photo of one pet. No people, please.
- You may submit as many entries as you like. One entry fee per pet.
- All entries must be submitted online. We are not able to accept hard copies.
- Entries must be received by 9:00:00 PM (Eastern Time) on Wednesday, August 28, 2024.
- The pet receiving the most votes will be featured on a Brown’s Brewing Company beer label. An artist will create a custom label based on the photo provided. The photo may be altered or stylized for the label design.
- Once entered, all photos become the property of the Mohawk Hudson Humane Society and can be used, edited, or modified for print or marketing purposes.
- Any photo deemed inappropriate by MHHS staff will be eliminated from the contest.
Eligible Entries
- All animal species (other than humans) are eligible.
- Your pet does not have to have been adopted from MHHS to be eligible to enter.
- Photographs must either feature pets owned by the entrant OR the entrant must have permission from the pet's owner to submit their pet's image.
- Acceptable photo formats are JPEG and PNG.
- Photos may contain only one pet.
- Photos must contain only pets (no people).
- A clear, high-quality image, especially of the pet’s face, is important.
Contest Voting
- Each dollar donated to a pet's campaign represents one vote.
- Flash voting promotions will double the number of votes purchased during certain periods.
- Due to processing costs, a minimum $5 donation is required.
- All donations are tax-deductible as allowed by law.
- All donations to the label contest are final.
- All votes must be applied to selected pets by the conclusion of the voting period to be counted.
- An email address is required to make an online donation so that a receipt with tax information can be sent to the donor.
- Votes can only be cast through the GoGo platform.
Contest Deadline
- Entries must be received by 9:00:00 PM (Eastern Time) on Wednesday, August 28, 2024.
Prizes
First Place - Custom label on Brown's Best Friends Lager
- Two four-packs of beer
- Custom coasters featuring the winner
- Two Honorary Committee tickets to Oktopurrfest on Thursday, October 10 at Brown's Revolution Hall.
- With your permission, we will shoot a video of you and your pet which will be featured at Oktopurrfest!
- A mini original pet portrait from a photo of your choice.
Second and Third Place - Two tickets to Oktopurrfest on Thursday, October 10 at Brown's Revolution Hall.
- A mini original pet portrait from a photo of your choice.
Thank you for participating in Happy T'ales!
As an organization funded by donations, it is only through the generous support of donors like you that
we are able to provide care and healing for so many deserving animals.
Some of our 2023 Milestones
- 2,136 pets found loving homes
- Our Humane Law Enforcement team removed nearly 100 animals from abusive situations.
- Our Behavior and Enrichment efforts touch every animal in our care. Hundreds received additional, specialized care and training to build confidence, improve manners, and increase adoptability.
- 110 foster families provided extra care and TLC for over 900 pets.
- Zero euthanasia of safe, healthy, and treatable animals.
- 93% live release rate
Efforts to Keep Pets in Homes Where They Are Loved
- We distributed over 96,000 pet meals through our Furry Friends Pet Food Pantry.
- We provided over 1,700 reduced-cost community wellness services, including spay and neuter surgeries, vaccinations, microchipping, and more.
- Our free Behavior and Enrichment Helpline connected dozens of families with the expertise of our staff for help with training and behavior issues.
You made it all possible! Thank you!