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2022 Happy T’Ales Beer Label Contest
Wednesday, August 17, 2022, 10:00 am - Thursday, September 8, 2022, 9:00 pm EDT

Contest Entry

  • The minimum donation for submitting an entry for the Mohawk Hudson Humane Society’s Happy T’Ales Label Contest in conjunction with Brown’s Brewing Company is $10 per entry.
  • Entries must be accompanied by a photo of one pet.
  • You may submit as many entries as you like. One entry fee per pet.
  • All entries must be submitted online. We are not able to accept hard copies.
  • Entries must be received by Thursday, September 8, 2022, at 9:00:00 PM EDT.
  • The pet receiving the most votes will be featured on a Brown’s Brewing Company beer label. An artist will create a custom label based on the photo provided. Note: the photo may be altered or stylized for the label design.
  • Once entered, all photos become the property of the Mohawk Hudson Humane Society and can be used, edited, or modified for print or marketing purposes.
  • Any photo or caption deemed inappropriate by MHHS staff will be eliminated from the contest.

Eligible Entries

  • All animal species (other than humans) are eligible.
  • Your pet does not have to be adopted from MHHS to be eligible to enter.
  • Photographs must either feature pets owned by the entrant OR the entrant must have permission from the pet's owner to submit their pet's image.
  • Acceptable photo formats are JPEG and PNG.
  • Photos may contain only one pet.
  • A clear, high-quality image of the pet’s face is preferred.
  • Photos must contain only pets (no people).

Contest Voting

  • Each dollar donated to a pet's campaign represents one vote.
  • Due to processing costs, a minimum $5 donation is required.
  • All donations are tax-deductible as allowed by law.
  • All donations to the label contest are final.
  • All votes must be applied to selected pets by the conclusion of the voting period to be counted.
  • An email address is required to make an online donation so a receipt with tax information can be sent to the donor. 

Contest Deadline

  • Entries must be received by Thursday, September 8, 2022, at 9:00:00 PM EDT.


  • First Place – Custom label, framed print of label artwork, two 4-packs of Brown's Best Friends IPA and two tickets to Oktopurrfest, which takes place on Thursday, October 13 at Brown's Revolution Hall in Troy.
  • Second and Third Place - Two tickets for Oktopurrfest each.
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