The Live Like Roo Foundation was created in 2016 after a pit bull named Roo was rescued from an open admission shelter and shortly after received a cancer diagnosis. The Foundation was created to assist pet owners going through cancer in their pet both emotionally and financially. Since 2016, we have granted $2 million dollars and sent over 5000 cancer care packages. We believe that living each day like it is your last, sick or not, is so important. Live Like Roo.
Farm to Pet Treats One pet-owner was having a dog of a time finding natural, healthy dog treats on the market that were actually dog-approved. Every time he found a treat that met HIS standards, his dog turned up his wet nose. His attempts to find more healthy treat alternatives came up empty. Naturally, he complained to a friend in passing about his struggle. That friend? Jackson, the founder of Farm to Pet. Out of curiosity, the two started researching the pet treat industry. As their interest grew, they visited a few large-scale pet treat manufacturing operations. What they saw was unacceptable. The big companies rarely knew what was actually in their treats, and knew even less about what went on in the factory farms where they got their ingredients. Jackson knew that it was time for a change, to provide a quality dog treat for owners who care about their dogs’ health, the environment, and their community. During the pandemic, he tracked down some farm-raised chickens and the right equipment and employed the farming and manufacturing skills he developed growing up next to his grandparents’ farm in Western Illinois. That’s how the first batch of Farm to Pet “Chicken Chips” came to be. Jackson had created the perfect dog treat completely in his own basement! Sourced with only top-quality chickens, and we mean ONLY. The one-ingredient treats were a hit; Rooney was quick to agree that Farm to Pet had succeeded at his task. Our process hasn’t changed much since that first batch. Always single ingredient, always responsibly sourced and always top quality. Don’t settle for anything less than perfect for your pet. This is our simple promise.